Incentivizing Channel Management

November 8, 2016 Perks Channel

De-centralizing your sales organization is an easy, low-risk approach, right? Recruit some eager third-party sellers, reward them for closing deals, and keep your costs under control – what a great formula! If it works. In reality, managing a modern talent pool of channel partners, whose business agenda may not be fully aligned to your business strategies, requires as much focus as employing direct sales reps, if not more. From finding and onboarding external sellers, to enabling them with the optimal mix of products and support, to ensuring their long-term loyalty, the challenges are many. Join Aberdeen’s Peter Ostrow and Perks’ Co-Founder and VP of Business Development Steve Timmerman for this informative webinar that introduces Best-in-Class methodologies around sales incentives that create win-win results for OEMs, partners, and customers alike.

About the Author

Perks│Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 5 million users, Perks Channel takes the guesswork out of channel incentives and loyalty programs. Utilizing the Perks Science of Motivation methodology, we provide your business with the tools necessary to motivate the people who matter most to your organization. More than software alone, creating best-in-class channel incentive and loyalty programs requires an orchestration of the right strategy and program design to achieve your go-to-market objectives, as well as the right infrastructure and processes to streamline program administration.

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