Perks | Channel eBooks

Hear from our Channel sales and marketing experts about how to motivate your partners and optimize strategy.

  • Partner Enablement in Today's Universe: Introducing Co-Pay

    Partner Enablement in Today's Universe: Introducing Co-Pay

    In this eBook we address why co-pay is an important element of channel incentives, and the advantages of implementing a co-pay model compared with MDF, or co-op.

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  • Charge Up Your Channel Marketing with Co-Pay

    Charge Up Your Channel Marketing with Co-Pay

    Traditional notions of a channel ecosystem need to be redefined. Channel marketers must consider today's shifting business models when designing and structuring channel enablement programs.

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  • Do You Have What it Takes to be a CAM?

    Do You Have What it Takes to be a CAM?

    A brief synopsis of our upcoming eBook explaining CAM best practices, and what it takes to become an excellent vendor employee and trusted adviser to your channel clients.

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  • Why Cash is not Always King in Channel Incentive Programs

    Why Cash is not Always King in Channel Incentive Programs

    Is your partner rewards program working? In this eBook you will learn how to design a plan that is cognizant of various job roles, generational difference and changing market conditions.

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  • Partner Profiling and Segmentation

    Partner Profiling and Segmentation

    Effective partner management for technology vendors

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  • The Definitive Partner Experience How-to-Guide

    The Definitive Partner Experience How-to-Guide

    This eBook will provide Channel Marketing and Channel Sales professionals valuable insights around the essential building blocks of the online partner experience.

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  • 26 Point MDF, Co-Pay, and Co-Op Checklist

    26 Point MDF, Co-Pay, and Co-Op Checklist

    Channel Marketers, before launching a partner-led marketing program or when optimizing an existing program, use this checklist to ensure there are no gaps in your MDF, Co-Op, and Co-Pay strategy.

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  • The Essential Through Partner Marketing Enablement Toolkit

    The Essential Through Partner Marketing Enablement Toolkit

    Perks | Channel is here to provide you with an effective toolkit that contains all of the essential tools needed to help you redesign and restructure your partner-led marketing enablement program.

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  • Channel Incentives: Moving the Middle

    Channel Incentives: Moving the Middle

    This global networking company wanted to develop a new approach that would increase unit sales and create a stronger relationship with their distribution partners.

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  • How to Keep Channel Programs Simple

    How to Keep Channel Programs Simple

    This whitepaper is going to take the premise of Keep it Simple, and look at how that can be applied to your channel Partner business.

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  • It's Time to Flip the Channel: Why traditional MDF is failing

    It's Time to Flip the Channel: Why traditional MDF is failing

    The transition to the Cloud has severely impacted partner profitability, making long MDF reimbursement periods not an option for SMB partners. Stay strategic and ahead of the game!

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  • How to Qualify and Empower Partners

    How to Qualify and Empower Partners

    This How-to-Guide offers a step-by-step approach to a value-based, true business partner relationship that drives business success and loyalty for both the vendor and their partners.

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  • Loyalty in the Cloud

    Loyalty in the Cloud

    In this eBook, we discuss the impact of selling in the cloud and how to keep your partner community interested, engaged and selling.

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  • SPIF Programs and the Channel

    SPIF Programs and the Channel

    In this article we will address SPIF programs which have been a traditional means of incenting reseller sales representatives to sell your products and services.

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  • 2015 Trends in the Channel

    2015 Trends in the Channel

    This resource is designed to help you prepare for changing trends occurring in the upcoming year in addition to determining how this will impact you, your organization, and partner community.

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  • Enticing Channel Partners

    Enticing Channel Partners

    The right planning, segmentation, governance, and processes will help you achieve participation rates that will drive the ROI needed to achieve your business objectives.

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