Perks | Channel eBooks

Hear from our Channel sales and marketing experts about how to motivate your partners and optimize strategy.

  • Partner Profiling and Segmentation

    Partner Profiling and Segmentation

    Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

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  • Why Cash is not Always King in Channel Incentive Programs

    Why Cash is not Always King in Channel Incentive Programs

    In this eBook you will learn how to design a plan that is cognizant of various job roles, generational difference and changing market conditions.

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  • Best Practices in Channel Account Management: The CAM as a Coach

    Best Practices in Channel Account Management: The CAM as a Coach

    The CAMs role is akin to the art of coaching – persuading partners to take the right initiatives while providing the motivation, tools, and resources to achieve agreed upon KPIs.

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  • Best Practices in Channel Account Management: Onboarding and Enablement

    Best Practices in Channel Account Management: Onboarding and Enablement

    To be effective, CAMs must navigate between the demands of their job as an employee of the vendor while gaining credibility as a “trusted advisor” to their assigned channel partners.

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  • Best Practices in Channel Account Management: Getting Started

    Best Practices in Channel Account Management: Getting Started

    This eBook explores the role of the CAM and documents best practices related to the CAM’s job and responsibilities.

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  • Do You Have What it Takes to be a CAM?

    Do You Have What it Takes to be a CAM?

    A brief synopsis of our upcoming eBook explaining CAM best practices, and what it takes to become an excellent vendor employee and trusted adviser to your channel clients.

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  • The Essential Through Partner Marketing Enablement Toolkit

    The Essential Through Partner Marketing Enablement Toolkit

    Perks | Channel is here to provide you with an effective toolkit that contains all of the essential tools needed to help you redesign and restructure your partner-led marketing enablement program.

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  • It's Time to Flip the Channel: Why traditional MDF is failing

    It's Time to Flip the Channel: Why traditional MDF is failing

    The transition to the Cloud has severely impacted partner profitability, making long MDF reimbursement periods not an option for SMB partners. Stay strategic and ahead of the game!

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  • How to Qualify and Empower Partners

    How to Qualify and Empower Partners

    This How-to-Guide offers a step-by-step approach to a value-based, true business partner relationship that drives business success and loyalty for both the vendor and their partners.

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  • Loyalty in the Cloud

    Loyalty in the Cloud

    In this eBook, we discuss the impact of selling in the cloud and how to keep your partner community interested, engaged and selling.

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  • SPIF Programs and the Channel

    SPIF Programs and the Channel

    In this article we will address SPIF programs which have been a traditional means of incenting reseller sales representatives to sell your products and services.

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  • Enticing Channel Partners

    Enticing Channel Partners

    The right planning, segmentation, governance, and processes will help you achieve participation rates that will drive the ROI needed to achieve your business objectives.

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