Perks | Channel Blog

All the latest blog content from the Channel experts

  • Channel Incentives: Co-Pay Marketplace Best Practices

    Channel Incentives: Co-Pay Marketplace Best Practices

    It is crucial for organizations to set up the right channel program using the right channel technology to monitor funds, investments, channel incentives and utilization of programs.

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  • Your Channel Incentive Program Needs a Marketplace

    Your Channel Incentive Program Needs a Marketplace

    Your Channel Incentive Program Needs a Marketplace: Want to accelerate time-to-revenue? Then what better solution than offering your channel partners a marketplace of pre-packaged marketing services.

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  • Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel incentives & channel loyalty requires continually adapting new business models and reassessing the best ways to support the indirect sales route-to-market.

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  • The CAM's role in Channel Partner Program Success

    The CAM's role in Channel Partner Program Success

    CAMs wear many hats. The relationships they have with their channel partners increase channel partner program revenue and profitability.

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  • How to Help Your Channel Account Managers be More Successful

    How to Help Your Channel Account Managers be More Successful

    The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.

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  • Accelerate the Partner’s Journey (time to revenue)

    Accelerate the Partner’s Journey (time to revenue)

    Channel incentives help drive more effective channel performance, improving time to revenue for new partners.

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  • Channel Industry News: August 2016

    Channel Industry News: August 2016

    News from around the Channel Incentives Industry

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  • Channel Industry News: July 2016

    Channel Industry News: July 2016

    News from around the Channel Incentives Industry

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  • The Buyer’s Journey Sales Process

    The Buyer’s Journey Sales Process

    The evolution of the buyers journey is leading to enormous changes in the channel and the channel enablement that vendors provide.

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  • Six Channel Analytics Best Practices

    Six Channel Analytics Best Practices

    Channel organizations have been slow to adopt the use of business intelligence (BI) and the associated analytics. BI tools help drive the decision-making associated with your channel investments.

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  • Five Best Practices of Partner Segmentation

    Five Best Practices of Partner Segmentation

    Times have changed in the technology partner landscape and with channel partner programs but for some reason partner segmentation practices have not kept pace. This blog post offers 5 best practices.

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  • Partner Marketing Scorecards for Better MDF ROI

    Partner Marketing Scorecards for Better MDF ROI

    Effective demand generation is hard work and partner marketing scorecards help channel leaders streamline the measurement and management of their entire channel network.

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  • The Buyer And Partner Journeys: The Impacts to the Channel and Channel Marketing

    The Buyer And Partner Journeys: The Impacts to the Channel and Channel Marketing

    Today’s buyers control their journey through the buying cycle much more than vendors control the selling cycle. The new buyer’s journey is leading to enormous changes in channel marketing.

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  • Decrease Effort to Increase Partner Loyalty

    Decrease Effort to Increase Partner Loyalty

    In a channel incentive program, to achieve engagement & increase partner loyalty, suppliers must combine solid business strategy with the right incentive platform & human experience.

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  • Don’t Just Reward your Top Channel Sales Performers!!!!

    Don’t Just Reward your Top Channel Sales Performers!!!!

    Vendors are utilizing advanced analytics to evaluate the value of top Partner activities and behavior, so they can identify the greatest areas for potential value lift from changed behaviors.

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  • B2B Gamification… the most misconstrued buzzword ever?

    B2B Gamification… the most misconstrued buzzword ever?

    Most people think of gamification as games created for a business purpose, but the reality is that gamification is about maximizing the effect of an existing experience.

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  • Trust me, this isn’t Cloud 9: Transitioning to the New Channel Business Model

    Trust me, this isn’t Cloud 9: Transitioning to the New Channel Business Model

    The channel ecosystem has been characterized by traditional relationships. With these partnerships came well-established operating protocols that fostered consistency & predictability. No more.

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  • Talking SMAC in the Channel: 3rd platform technologies

    Talking SMAC in the Channel: 3rd platform technologies

    3rd platform technologies (aka, SMAC -Social, Mobile, Analytics, Cloud) are are fueling growth and as predicted, are impacting how businesses make purchasing decisions. Find out more in our post.

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  • Long-term Loyalty: 5 Points to a Promising Partnership

    Long-term Loyalty: 5 Points to a Promising Partnership

    The more you invest in your channel partners and their success, the more effectively they can sell your product and win sales.

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  • A New Channel Incentive Framework for Hybrid & Cloud Partners

    A New Channel Incentive Framework for Hybrid & Cloud Partners

    Channel incentive programs can be difficult to develop and maintain while the industry is evolving into the cloud. Hear from Claudio Ayub on 3 ways to transform.

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