Perks | Channel

Channel Sales, Channel Programs, Gamification positioning, MDF, Rebate, Channel Loyalty and Sales Channel Incentive Programs Resources

  • Channel Rebates: What Works, What Doesn’t, and What to do About it48:00

    Channel Rebates: What Works, What Doesn’t, and What to do About it

    In this webinar, Claudio Ayub, Perks Chief Strategy Officer, analyzes rebate types and how they are applied, measures the impact of rebates on partner performance, and more.

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    SiriusDecisions has a great new resource: "Channel Incentives: Contra or OPEX." Give us your email, and check it out.

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  • Reaping Rewards: Proper Evaluation of Your Co-pay Enablement Efforts

    Reaping Rewards: Proper Evaluation of Your Co-pay Enablement Efforts

    Collecting standardized, pre-determined data from co-pay marketing services with actionable information about how campaigns are performing is key to success.

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  • Partner Enablement in Today's Universe: Introducing Co-Pay

    Partner Enablement in Today's Universe: Introducing Co-Pay

    In this eBook we address why co-pay is an important element of channel incentives, and the advantages of implementing a co-pay model compared with MDF, or co-op.

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  • Charge Up Your Channel Marketing with Co-Pay

    Charge Up Your Channel Marketing with Co-Pay

    Traditional notions of a channel ecosystem need to be redefined. Channel marketers must consider today's shifting business models when designing and structuring channel enablement programs.

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  • Channel Incentives: Co-Pay Marketplace Best Practices

    Channel Incentives: Co-Pay Marketplace Best Practices

    It is crucial for organizations to set up the right channel program using the right channel technology to monitor funds, investments, channel incentives and utilization of programs.

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  • Your Channel Incentive Program Needs a Marketplace

    Your Channel Incentive Program Needs a Marketplace

    Your Channel Incentive Program Needs a Marketplace: Want to accelerate time-to-revenue? Then what better solution than offering your channel partners a marketplace of pre-packaged marketing services.

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  • Effectively Incenting a Professional Services Channel Partner46:52

    Effectively Incenting a Professional Services Channel Partner

    There's a unique path to market with Professional Services Partners, and this webinar will tell you everything you need to know about how to effectively motivate these partners.

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  • Do You Have What it Takes to be a CAM?

    Do You Have What it Takes to be a CAM?

    A brief synopsis of our upcoming eBook explaining CAM best practices, and what it takes to become an excellent vendor employee and trusted adviser to your channel clients.

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  • Outperform the Competition: Accelerate the Partner Journey  45:12

    Outperform the Competition: Accelerate the Partner Journey

    In this webinar, Claudio Ayub, and Angela Leech, will describe each of the five stages and key personas involved in the partnership decision making processes at each stage of the framework.

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  • The CAM's role in Channel Partner Program Success

    The CAM's role in Channel Partner Program Success

    CAMs wear many hats. The relationships they have with their channel partners increase channel partner program revenue and profitability.

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  • How to Help Your Channel Account Managers be More Successful

    How to Help Your Channel Account Managers be More Successful

    The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.

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  • Accelerate the Partner’s Journey (time to revenue)

    Accelerate the Partner’s Journey (time to revenue)

    Channel incentives help drive more effective channel performance, improving time to revenue for new partners.

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  • Cash is not King in Channel Incentive Programs52:12

    Cash is not King in Channel Incentive Programs

    Join us for a review of your channel partners' sales, marketing, and product participants demographics

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  • Six Channel Analytics Best Practices

    Six Channel Analytics Best Practices

    Channel organizations have been slow to adopt the use of business intelligence (BI) and the associated analytics. BI tools help drive the decision-making associated with your channel investments.

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  • Partner Profiling and Segmentation

    Partner Profiling and Segmentation

    Effective partner management for technology vendors

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  • 26 Point MDF, Co-Pay, and Co-Op Checklist

    26 Point MDF, Co-Pay, and Co-Op Checklist

    Channel Marketers, before launching a partner-led marketing program or when optimizing an existing program, use this checklist to ensure there are no gaps in your MDF, Co-Op, and Co-Pay strategy.

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  • Incentivizing Channel Management59:35

    Incentivizing Channel Management

    In reality, managing a modern talent pool of channel partners, whose business agenda may not be fully aligned to your business strategies, requires as much focus as employing direct sales reps.

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  • Partner Marketing Scorecards for Better MDF ROI

    Partner Marketing Scorecards for Better MDF ROI

    Effective demand generation is hard work and partner marketing scorecards help channel leaders streamline the measurement and management of their entire channel network.

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  • Ready, Set, Rethink Your Channel Incentives Program10:32

    Ready, Set, Rethink Your Channel Incentives Program

    Launch a redefined and redesigned channel incentives program that stems from a more effective, streamlined incentive framework. Featuring SiriusDecisions’ Laz Gonzalez and Perks’ Claudio Ayub.

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  • The Buyer’s Journey Sales Process

    The Buyer’s Journey Sales Process

    The evolution of the buyers journey is leading to enormous changes in the channel and the channel enablement that vendors provide.

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