Change is a word we’re seeing a lot of right now as we read the latest Channel industry news. Everything is evolving. These three articles offer valuable insights into how the role of analytics is expanding, best practices for analytics and how to go off script to improve your sales process.
- IBM: Building a Better Customer Journey with Analytics
- Business2Community: Note to Inside Sales: Drop the Script -- and Listen
- Perks: 6 Channel Analytics Best Practices
About the Author
Chief Strategy Officer Claudio brings over 20 years of global channel marketing experience to Perks. He is a loyalty marketing expert with broad knowledge in strategy development, market management and channel sales planning, who has developed and executed major go-to-market programs for a variety of vendors, including AMD, Bing, Cisco, Dell, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Seagate, Symantec, and VMware among others.Claudio is a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management; an area he has excelled at by executing complex CRM implementations, customizations, and business process re-engineering for CRM applications. He keeps current with changes in technology and is passionate about the business implications of new technology. Claudio is an avid social media user and early adopter of social CRM.More Content by Claudio Ayub