Channel Industry News: July 2016

July 27, 2016 Claudio Ayub

 We’re looking to the future in our round-up of channel news this month. Topics include Cognitive Computing, the IoT revolution and big moves being made by Channel Executives.

  • How to Architect a Cognitive Future for Business
    Forbes
    For a long time now, the concept of artificial intelligence has provided the masses with novels and blockbuster movies of science fiction, drama, comedy, and even unexpected stories of friendship.

  • How to Prepare Your Business for the IoT Revolution
    Techblocks
    As businesses get ready for the Internet of Things (IoT), they should understand that the rise of IoT devices is already occurring.

  • The 15 Blockbuster Channel Executive Moves of 2016 (So Far)
    CRN
    Many top vendors took a hit to their channel organizations in the first half of 2016, as Arista Networks, Dell, Fortinet and Verizon Enterprise Solutions all lost key channel executives.

  • Big Problems for B2Bs: Indifferent Customers
    Gallup
    Business-to-business (B2B) companies are placing greater emphasis on their customer relationships. They see them as a way to gain a competitive advantage, particularly in industries where products are commoditized and competition centers on price. 

  • We are in the Age of the Customer
    Business2Community
    Customers have never had so much power. The rapid adoption of technologies, such as search engines, social media and smart mobile devices, has moved us from an information-poor world to one that is information rich in less than two decades.

About the Author

Claudio Ayub

Chief Strategy Officer Claudio brings over 20 years of global channel marketing experience to Perks. He is a loyalty marketing expert with broad knowledge in strategy development, market management and channel sales planning, who has developed and executed major go-to-market programs for a variety of vendors, including AMD, Bing, Cisco, Dell, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Seagate, Symantec, and VMware among others.Claudio is a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management; an area he has excelled at by executing complex CRM implementations, customizations, and business process re-engineering for CRM applications. He keeps current with changes in technology and is passionate about the business implications of new technology. Claudio is an avid social media user and early adopter of social CRM.

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