Millenials and Gamification

July 25, 2014 Kleon Van

What makes Millennials different? A lot of things.  They’re more social, more technology-literate, more open and more ambitious. In the workplace, this translates into a new breed of employee.

-Pulsosocial (Aug 2013 blog)

I don’t know about you, but I’m a ‘90s kid. It was the prime time period of a new generation called ‘Generation Y’ or the ‘Millennials’ and the beginning of the gamification world as we now know it. If you were in school or even a parent in the ‘90s you’re probably familiar with the introduction of online addition and subtraction or grammar and punctuation games. Now that those kids are all grown up, they are not only familiar with such gamified incorporations in their daily life (facebook games, video games, online games, etc) but they are using gamification elements, through-out their daily lives.

Here are the facts:

  1. 31 is the average age of today’s gamer (individual who plays any computer/video game)
  2. 59% of Americans play video games as of this year
  3. 71% of those gamers are above the age of 17

Morale of the Story: Millennials need to be engaged differently from Gen X and Baby Boomers. Starting in 2025, according to Forbes, Millennials will make up 75 percent of the global workforce. As they start taking the world by storm, if they haven’t already, companies need to start reevaluating current employee engagement strategies. These new workers will be drawn to fresh, exciting, up-to-date, and gamification-focused businesses. By incorporating gamification elements into your company’s daily work routine, you will be able to further motivate the next generation of workers by reaching business goals in a fun, efficient, and familiar manner.

Tell us,  what are you doing?

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The post Millenials and Gamification appeared first on Perks.

 

About the Author

Kleon Van

Kleon Van is a Marketing Operations expert at Perks.com

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