Most of us accept that the only constant in life is change. Yet, given the scale with which changes are taking place today, the term “constant” seems inadequate. On the technology front, five macro forces continue to drive enormous transformation: digital, analytics, cloud, 3rd platform technologies, and the rising prominence of Business Technology (BT) taking over Information Technology (IT), given the clear focus on revenue growth within the enterprise. These forces are not just fueling innovation and giving rise to new business models; they are also enabling historic advances in materials, medical, and manufacturing science, among many other areas.
Gartner predicts that global IT spending is on pace to total $3.8 trillion in 2015, which represents a 2.4 percent increase from 2014. Of that total, 65 to 75 percent is currently flowing through or influenced by indirect sales channels. This translates to $2.4 trillion dollars flowing through the channel in 2015, spent by businesses and government.
So how does this affect your business? It means that in order to build sustained relationships with your channel partners and increase channel sales, a competitive edge is required.
Third platform technologies will boost business for managed service providers (MSPs) over the next four years, according to a “Markets and Markets” report featured in Channel Partners. This growth will continue between 2015 and 2019. The report notes that all partners in the MSP ecosystem are set to benefit and profit. The 3rd platform is opening new doors for growing firms looking to get ahead of the competition, as they are often willing to invest in the best tools and services to help them get it right the first time. Finally, the increased use of 3rd platform technologies could mean a shift toward strategies involving the Internet of Things. The key vendors dominating this market space are LinkedIn, Apple, Riverbed, Rackspace, Verisign, Samsung, Amazon, Twitter, IBM, and YouTube.
Digital businesses rely on the agility, scalability and other attributes of cloud solutions, but the landscape is still rapidly evolving. In many cases, such changes are being driven by a confluence of business and technology forces fueled by innovation. To build competitive advantage and cut costs, CIOs and other IT leaders need to constantly adapt their strategies to leverage increasing cloud capabilities. There are six technology trends that deserve watching this year. They are the Internet of Everything (IoE), BYOD, Disaster Recovery-as-a-Service (DRaaS), big data, enterprise content management (ECM), and cloud infrastructure. For a more complete description of each, feel free to access our resource: 2015 Trends in the Technology Channel.
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About the Author
Jeff Ford is a co-founder of Perks and was the original architect of Perk’s SaaS incentive solution. Since the inception of the company, he has spearheaded the direction of everything from IT to Operations to Finance. He is passionate about technology and how the web has truly changed how we work and motivate our employees, partners and customers. Jeff’s background, prior to Perks, was spent as a solution architect, web developer and as a controller in the distribution and logistics industry. He holds a Bachelor of Business Administration in Accounting, from the University of Central Arkansas. He brings his dog Xee to work every day and considers himself lucky and proud to be a part of such a great team.More Content by Jeff Ford