In today’s business world, vendors and partners must evolve their throughpartner marketing strategies or risk becoming irrelevant. In Chapter 1, we addressed why co-pay is now an important element of your channel incentive strategy. In Chapter 2, we addressed creating alignment and the use of automation. In this last chapter, we discuss ROI assessments, long-term
planning and best practices.
Collecting standardized, pre-determined data from co-pay marketing services with actionable information about how campaigns are performing is key to success.
About the Author
Perks│Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 5 million users, Perks Channel takes the guesswork out of channel incentives and loyalty programs. Utilizing the Perks Science of Motivation methodology, we provide your business with the tools necessary to motivate the people who matter most to your organization. More than software alone, creating best-in-class channel incentive and loyalty programs requires an orchestration of the right strategy and program design to achieve your go-to-market objectives, as well as the right infrastructure and processes to streamline program administration.More Content by Perks Channel