Channel marketers are facing increased pressure to address the shifting business models that have impacted partner profitability and cash flow. Moreover, SMB partners lack the marketing resources to plan and execute effective marketing campaigns and vendors can no longer attempt to fund partner-led marketing with old-school approaches and tools.
In Chapter 1, we addressed why co-pay is now an important element of your channel incentives, the advantages of implementing a co-pay model and compared the funding models of MDF, co-op and co-pay. In this eBook we address how to create alignment for your new co-pay program, an MDF/co-op/co-pay checklist, and the successful use of automation.
About the Author
Perks│Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 5 million users, Perks Channel takes the guesswork out of channel incentives and loyalty programs. Utilizing the Perks Science of Motivation methodology, we provide your business with the tools necessary to motivate the people who matter most to your organization. More than software alone, creating best-in-class channel incentive and loyalty programs requires an orchestration of the right strategy and program design to achieve your go-to-market objectives, as well as the right infrastructure and processes to streamline program administration.More Content by Perks WW Channel