It’s a tough job
Channel Account Managers (CAMs), or Partner Account Managers (PAMs) as they are sometimes called, have a challenging job. They navigate the demands of their jobs as vendor employees while gaining credibility as trusted advisors to their channel partners.
What exactly is the CAM’s role?
The CAM manages, motivates, and collaborates with channel partners to drive revenue. The partnership with the vendor must increase the partner’s revenues and profitability and help expand his or her market share.
About the Author
Perks│Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 5 million users, Perks Channel takes the guesswork out of channel incentives and loyalty programs. Utilizing the Perks Science of Motivation methodology, we provide your business with the tools necessary to motivate the people who matter most to your organization. More than software alone, creating best-in-class channel incentive and loyalty programs requires an orchestration of the right strategy and program design to achieve your go-to-market objectives, as well as the right infrastructure and processes to streamline program administration.More Content by Perks Channel