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Best Practices in Channel Account Management: A Checklist for Success

February 23, 2017 Perks Channel

Technology vendors make major investments in their channels, including the resource of a CAM, who works closely with strategic partners to ensure the partners’ loyalty, commitment, and performance. Following is a final checklist of guidelines to ensure optimum performance on the part of the CAM.

About the Author

Perks│Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 5 million users, Perks Channel takes the guesswork out of channel incentives and loyalty programs. Utilizing the Perks Science of Motivation methodology, we provide your business with the tools necessary to motivate the people who matter most to your organization. More than software alone, creating best-in-class channel incentive and loyalty programs requires an orchestration of the right strategy and program design to achieve your go-to-market objectives, as well as the right infrastructure and processes to streamline program administration.

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