Channel Strategy

In this section about channel strategy you'll find a wealth of content about how to effectively analyze and interpret channel incentive program results and create strategies around data driven insights.

  • Partner Profiling: The Good, the Bad, and the Ugly44:58

    Partner Profiling: The Good, the Bad, and the Ugly

    Whether you’re recruiting new partners due to recent attrition or evaluating existing partners to gauge performance, this webinar will cover best practices for segmenting and profiling partners.

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  • Partner Profiling and Segmentation

    Partner Profiling and Segmentation

    Effective partner management for technology vendors

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  • 26 Point MDF, Co-Pay, and Co-Op Checklist

    26 Point MDF, Co-Pay, and Co-Op Checklist

    Channel Marketers, before launching a partner-led marketing program or when optimizing an existing program, use this checklist to ensure there are no gaps in your MDF, Co-Op, and Co-Pay strategy.

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  • Decrease Effort to Increase Partner Loyalty

    Decrease Effort to Increase Partner Loyalty

    In a channel incentive program, to achieve engagement & increase partner loyalty, suppliers must combine solid business strategy with the right incentive platform & human experience.

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  • Gamification in your channel incentive programs?

    Gamification in your channel incentive programs?

    Channel Incentive Programs can successfully leverage gamification to change partner behavior by using data to drive those desired behaviors.

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