Channel Marketing

In this section you'll find Channel marketing content that explains the role of enablement in the performance of partners in an expansive channel.

  • Partner Enablement in Today's Universe: Introducing Co-Pay

    Partner Enablement in Today's Universe: Introducing Co-Pay

    In this eBook we address why co-pay is an important element of channel incentives, and the advantages of implementing a co-pay model compared with MDF, or co-op.

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  • Charge Up Your Channel Marketing with Co-Pay

    Charge Up Your Channel Marketing with Co-Pay

    Traditional notions of a channel ecosystem need to be redefined. Channel marketers must consider today's shifting business models when designing and structuring channel enablement programs.

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  • Channel Incentives: Co-Pay Marketplace Best Practices

    Channel Incentives: Co-Pay Marketplace Best Practices

    It is crucial for organizations to set up the right channel program using the right channel technology to monitor funds, investments, channel incentives and utilization of programs.

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  • The Essential Through Partner Marketing Enablement Toolkit

    The Essential Through Partner Marketing Enablement Toolkit

    Perks | Channel is here to provide you with an effective toolkit that contains all of the essential tools needed to help you redesign and restructure your partner-led marketing enablement program.

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  • 26 Point MDF, Co-Pay, and Co-Op Checklist

    26 Point MDF, Co-Pay, and Co-Op Checklist

    Channel Marketers, before launching a partner-led marketing program or when optimizing an existing program, use this checklist to ensure there are no gaps in your MDF, Co-Op, and Co-Pay strategy.

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  • The Definitive Partner Experience How-to-Guide

    The Definitive Partner Experience How-to-Guide

    This eBook will provide Channel Marketing and Channel Sales professionals valuable insights around the essential building blocks of the online partner experience.

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  • How to Help Your Channel Account Managers be More Successful

    How to Help Your Channel Account Managers be More Successful

    The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.

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  • Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel incentives & channel loyalty requires continually adapting new business models and reassessing the best ways to support the indirect sales route-to-market.

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  • Cash is not King in Channel Incentive Programs52:12

    Cash is not King in Channel Incentive Programs

    Join us for a review of your channel partners' sales, marketing, and product participants demographics

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  • The Buyer’s Journey Sales Process

    The Buyer’s Journey Sales Process

    The evolution of the buyers journey is leading to enormous changes in the channel and the channel enablement that vendors provide.

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