Global channel management is a difficult task. In this section you'll find information about assigning roles, keeping track of partners, and day to day management of channel incentive programs.
The CAM's role in Channel Partner Program Success
CAMs wear many hats. The relationships they have with their channel partners increase channel partner program revenue and profitability.
How to Help Your Channel Account Managers be More Successful
The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.
Incentivizing Channel Management
In reality, managing a modern talent pool of channel partners, whose business agenda may not be fully aligned to your business strategies, requires as much focus as employing direct sales reps.